Your Partner at PSL


Meet Jeni Lamb Rogers



  • Food Safety & Food Labeling

  • Produce and Agriculture

  • Wine, Beer & Alcohol

  • Dietary Supplements Safety & Labeling


Emory University School of Law
High Honors, Order of the Coif, Woodruff Fellow

Virginia Tech
M.S. in Agricultural & Applied Economics // B.S. Agricultural Economics // B.A. Political Science Undergraduate Woman of the Year

Harry S. Truman Scholar -- Colorado


On LinkedIn

Professional Chops

As a Preventive Controls Qualified Individual, I draft Food Safety Plans for facilities to comply with the Preventive Controls for Human and Animal Food Regulation, Production Process and Quality Control Systems under the Dietary Supplements CGMP, Foreign Supplier Verification Programs, and compliance programs for farms to comply with the Produce Safety Regulation.

I also track the latest trends in food labeling and food labeling litigation, so my clients can stay ahead of the game in developing effective labeling and marketing strategies while meeting FDA and USDA requirements and reducing their litigation risk exposure. Finally, I help both food brands and manufacturers manage risk through the drafting and negotiation of food related commercial agreements, such as co-packing, supply, and distribution agreements.

Prior to practicing law, I started a non-profit enterprise in Western Kenya for farmers living with HIV to process soybeans into soy flour and soy beverage, worked in in Kenya, Uganda, Lesotho, and South Africa to help adopt conservation agriculture production practices, and worked with a food hub to help organic and conventional produce growers and small-processed-food businesses market their products, manage risk and practice food safety. While in agricultural policy, I focused on advocacy for germplasm conservation and covered issues of trade and food safety with the US House Committee on Agriculture and Senate Committee on Agriculture, Nutrition and Forestry.

I serve as a Board Member of the Colorado Fruit and Vegetable Growers Association and on the National Steering Committee for the Local Food Safety Collaborative.

Jeni has been an indispensable ally since day one for BUBS. She knows the food/dietary supplement landscape well and how to navigate it. You’d do well to have her on your team…but we get first dibs.
— Sean Lake | Bubs Naturals
Jeni Lamb Rogers has been a critical part of our product launches and business operations. She is thorough and detailed with regard to reviewing labels and drafting contracts yet able to explain the big picture and potential risk of claims and suits.

She stays current on labeling practices and sentiment changes in the CPG industry and shares her perspective to improve our chances of success- working with her is a true pleasure!
— Sal LaMartina | Big Easy Blends
The fact that there are several regulations involved with developing a food startup I know Vukoo needs someone who is well versed and knows the laws set forth by the FDA. I was referred to Jeni Lamb Rogers by a very reputable individual in the food industry. Since day one, her involvement with Vukoo has been a wonderful experience and leaves me feeling confident Vukoo will withstand any future challenges.
— Christopher Hesse | Vukoo
We’ve been working with Jeni for over a year now and couldn’t have found a better legal advisor to help walk us through the process of launching a new product. Jeni and her team are extremely knowledgable and always make an effort to break down otherwise confusing legal jargon into bite-sized information our whole team can easily understand. She’s gone above and beyond to help our brand, and is always enthusiastic about taking on new projects we throw her way.
— Isabella Sheehan | Brand Manager @ RutaMaya Coffee
It is great to have a partner like PSL Law Group. They are always there for us, even when we have a tight timeline they always come through with great advice and counsel. Their deep knowledge about the complexities of the FDA Dietary Supplement CGMP and labeling make them a truly valued partner and we actually enjoy working with them.

With Jeni Lamb Rogers, our partner, on our side, we know we will get the best possible result. They are a legal team I am proud to partner with.
— Joe Gagnon | CEO @ Performance Tea
Jeni has been an absolute joy to work with. She is always incredibly responsive and answers my questions thoroughly. She is a valued advisor and expert in the Organic and Natural Products and Alcohol space for us.
— Dana Spaulding | Founder & CEO @ Wander & Ivy

More about Jeni

When I joined PSL after practicing at a national and international firm, I cut my rates, made sure my clients had my cell number, and told them call or text anytime. I love helping with the small stuff before they become big issues!

I love spending time outdoors in the Colorado sunshine – life is viewed best between the ears of a horse!

Favorite Quote

“It is amazing what you can accomplish if you do not care who gets the credit.”

-- Harry S. Truman

Jeni’s food safety Certifications

  • Preventive Controls Qualified Individual for Human Food

  • Foreign Supplier Verification Program Qualified Individual

  • Trainer of Trainers for the Produce Safety Rule