Helping clients chart a path to success.


more than a law firm.

Most law firms focus on the narrow area of legal risk in front of them. We’re different. At PSL, we know that building a business means seeing where you stand AND looking to the future so our clients grow smart while avoiding legal hurdles. That’s why we get to know our clients and their business, and work beside them to reach their goals. We call it “Partner Mindset.”

Our approach flips the narrative, making us the lawyers people LIKE to call because we help them navigate risk with a down-to-earth, strategic, and friendly sensibility. Simply put: we care. That’s not only smart — that’s how it should be at a great legal firm.


Partner Mindset

Great people are the core of our business. At PSL, you are never a number. We work hand-in-hand with our clients and learn about their business. Our lawyers become an extension of your team.

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Small firm,
Big Expertise

Whether you’re a startup or a Fortune 500 closing billion dollar deals, PSL combines big firm expertise and a practical approach that gets results. We target your legal needs, so you don’t have to.


Reasonable Rates

PSL keeps the frills to a minimum and our rates straight-forward. We have a serious aversion to inflated fees. We’d rather do great work at a reasonable price point and grow with our clients.



We focus on the legal risks so you can focus on building your business.

Our team is where the rubber hits the road. Our lawyers bring together decades of experience in a wide array of business, finance, intellectual property, and food law. They’re also genuinely good people who like helping others to thrive. They joined PSL because they are committed to a better kind of law firm: One that is accessible, fair, direct, unpretentious, and innovative.

The PSL approach is tailored to meet you where you are...and help you get where you want to be.

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Ted Biderman

A business lawyer that provides strategic advice to manage legal risks but at the same time recognizes the complex business issues at play.


Jeni Lamb Rogers

From farm to fork, to state and federal policy -- Jeni knows agriculture, food & dietary supplements.


Dustin Rickett

Dustin understands the needs of companies, lenders, and investors, and uses this knowledge to foster good relationships and fair deals between parties.


Huw Jones

From patent prosecution to licensing, Huw is a business-oriented registered Patent Attorney with expertise developing cost-effective IP portfolios for Fortune 500 companies.


are saying


What we do best

PSL is ready to help you navigate the complex legal landscape around your business. Decades of experience across a wide number of legal areas, gives our firm and its clients an edge.

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How we work

This is what a Partner Mindset looks like at our firm


Straight talk & Clarity

One of our jobs is to make sure you always know where you stand. That means no jargon, no legalese, no bull. We keep things clear and actionable with concrete suggestions on the best path forward.

Real People & REAL HEART

We drop the ego and prefer to be real. Good lawyers get the job done, great lawyers go a step further and help you make the best decisions. We care about our clients and that makes us fierce advocates for them.

Clear pricing & minimal Fees

We hate excessive fees as much as you do. Really. It’s a point of pride that at PSL we get to optimal solutions as efficiently as possible and don’t waste time (and client dollars) on the things that don’t matter just to run up the bill. Why? We’d prefer that our clients call us more often…before they’re in trouble.

Put us on hold

Once we’re up to speed on your business goals and needs, we become like an in-house lawyer, but without the additional employee costs. You can put us on hold (and on call) until you need us. No monthly retainer required.

Big Picture Strategy

Our team has a wealth of insights and experience helping businesses start smart, scale, and negotiate big acquisitions. PSL works with you to understand your industry, business, and goals so we can point you in the right direction while mitigating legal risk.


We're an extension of your team.

We finD and neutralize legal risk - so you can focus on growing that business.


We stand
with our clients

No frills and no bull — just great legal advice that comes with a Partner Mindset.


A few of our clients

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1st meeting
is On us


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